Lucas Rozenboom – Graphic design & Illustration

Graphics designed to make you stop. And wonder.

How to visualize the character of the companies driven by knowledge development? This question resulted in a series of illustrations and infographics.

Employer : junior designer at Room for ID's

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CASE -  Creation of a design which was essentially different from previous visual prints.

CHALLENGE -  Former designs were well balanced yet thematically cliche.

SOLUTION -  I chose a classic theme executed however in a more innovative style, sharp dancing lines and lively composition.

For the Konkinck Blues Festival I made a design to be screenprinted on shirts. To be worn by personnel of participating cafe’s.
process

Employer : De Koninck Blues Festival

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CASE -  Personal mark, quintessential anteater which is scalable.

CHALLENGE -  To simplify an animal to its visual essentials can be tricky. simplification without to much abstrahizing.

SOLUTION -  By using lines with varying thickness the result was still expressive and higly scalable.

This visual was made to serve multiple purposes. An emblem which could be minimized and remain recognizable.
process

Employer : Ariadna Cruz Velis

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CASE -  Designing several promotional materials for E-semble which fit the corporate style. Aditionally more consistend and with greater clarity.

CHALLENGE -  Adding value with my personal style in characters, infographs and typography without breaking present style rules.

SOLUTION -  By discussing choices made, regular feedback and sometimes opting for a more divergent solution I contributed to a more informative, playfull corporate style.

As a software developer of crisis simulation software E-semble needed material to illustrate their product was not only relevant but an essential tool to prepare for the worst.
process

Employer : marketing and communication at E-Semble

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CASE -  Creating a logo for the start-up of Bulent Guzel incorporating a set of values. Classic, trust, social and dynamic.

CHALLENGE -  Enabling mister Guzel to explain his corporate message with the logo as a guide. Balance: figurative and iconic.

SOLUTION By giving regular updates and focussing on the visual tools incorporated the result was a recognizable figurative logo.

As the face of the start-up consultancy agency initiated by mr Guzel a logo was developed which referred to the classics and had an unmistakable social meaning. The goddess Pallas Athena reaching out to other parties.
process

Employer : Bulent Guzel

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Let's illustrate that!

As a submission for a children’s book these animals were portrayed in absurd situations in combination with a wild jazz ensemble. To spark the imagination.

Employer : competition by Lemniscaat

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The scene is a slight alteration of the HMV recording studio’s logo. It was used for a small line of clothing. The tentacles should express curiosity for music.

Employer : self-initiated

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N.E.I.L ALBUM COVER

CASE -  We took off this design with a brainstorm. Neil sent me his songs and explained their meaning. He also came up with a rough sketch for the main design.

CHALLENGE I inventorized the most important elements to be included on the album cover and made a more detailled sketch.

SOLUTION -  After the briefing and listening sessions we agreed on a general atmosphere and the cover got realized.

Before the band N.E.I.L went on tour they requested an album cover. This scene combines different aspects recurring in the songs.
process

Employer : N.E.I.L.

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This series of designs was made to be sold as postcards during the festival 'De Koffiewerkplaats'. The scenes are ironic, reflecting the hype and tradition surrounding this famous drink.

Employer : self-initiated

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Visual to be used for designing patterns.

Employer : self-initiated

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